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'안녕!'은 우리 전통문화를 현대적으로 재해석한 상품 편집샵 브랜드입니다.
이 프로젝트는 그 어느 나라보다도 오래된 전통과 역사를 갖고 있는
우리나라의 전통을 사랑하고 미래를 이끌어나갈 젊은 세대들에게
우리나라에 대한 자부심을 고취시키는 캠페인 브랜드입니다.
역사가 증언하는 고유 문화와 정체성에는 장기적인
미래 발전 원동력으로 이어지는 정당성과 힘이 있습니다.
영어와 같은 다른 언어와는 달리, 한국의 '안녕'이라는 단어는 매우 특별합니다.
'안녕'이라는 단어하나에 영어의 'hello', 'bye',
또한 안녕하시냐는 'how are you'의 의미가 모두 담겨있습니다.
또한 외국인들이 한국에 와서 가장 먼저 접하고 가장 잘 아는 단어입니다.
‘annyeong!’ is select shop of reinterpretated korean traditional product.
This is campaign Project to promote a sense of pride in our country
to our young generation that have to lead our future and to love our tradition and history .
‘annyeong!’ is special word compared with other language.
Because ‘annyeong!’ has various meanings like ‘hello’, ‘bye’, ‘how are you?’.
And also it is first encounter word to foreigners.
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